1% For The Planet is an alliance of businesses committed to leveraging their resources to create a healthier planet. Members recognize their responsibility to and dependence on a healthy environment and donate at least 1% of their annual net revenues to environmental organizations worldwide. The alliance aims to prove that taking environmental responsibility is good for business.
1% Mission Statement
We joined One Percent For the Planet when we first launched Jimi, and contributed to Global Green USA in their post-Katrina efforts on the Gulf Coast. In 2008 we started working with Protect Our Winters, a non-profit founded by snowboarder Jeremy Jones. POW directs its contributions and efforts towards fighting Global Warming at a local level, through educational initiatives and renewable energy projects. As well as our contribution to them through 1%, we have created a unique white POW Jimi wallet (right), sales from each generates $2 directly for POW.
One of the aspects of One Percent that particularly appealed to us was the freedom to contribute to whichever organization we feel as a company was most in line with our objectives, and/or was doing something very timely to help a particular environmental issue. The idea of one percent of sales was also appealing as it is an 'honest' percentage. You can fudge percentages of profit (which is why the organization changed from that approach), but there's no faking a sales figure. We're proud to be a part of the One Percent For the Planet membership.
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